![]() “Start page one, plow through and write to the end of the book. The best part of his foray? Learning the history that started in about 1820 and, eventually, made it affordable for anyone to own a blank book ready to be filled with anything. ![]() ![]() His sign now features wrapping paper and totes. His $20 notebooks, with a speckle pattern he drew, sold out in six months. “It still shocks me to this day,” said Fay, principal and creative director of FAY Design. In 2016, it took him 30 days to raise $100,000 on Kickstarter and print thousands in Europe. His curiosity about the utilitarian book that his colleagues used to draft their work led him to study its evolution in rare book libraries, which he chronicled online.įay then created his own fancy tribute that lay flat when opened, had thick paper and Italian cloth binding. The mass-produced pattern imitated the elegant, ancient marbling technique of dipping paper into a dye bath rippling with color, said New York City designer Aron Fay. The classic black-and-white cover design emerged in 19th century France and Germany. You can fold it in half and stick it in your back pocket … You can’t rip a page out without it being noticeable … I think the composition is just sort of a go-to in education for those reasons,” said Kristen Allen, marketing director for the 133-year-old company, which sells about 2 million a year. No frills, no fuss, but they get the job done. While modern purveyors sell a profusion of redesigns with recycled paper, dot grid pages and covers with constellations and metallic swirls, Pennsylvania’s Roaring Spring Paper Products believes that its $2 notebook was among the first in the U.S. The composition notebook-ubiquitous, anonymous, cheap-hides a history that goes back centuries before it and its speckled black and white cover ascended to the school supply pantheon.
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